Win with advanced business analytics creating business value from your data
Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic re...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Hoboken, N.J. :
Wiley
2012, c2013.
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| Edición: | 1st edition |
| Colección: | Wiley and SAS business series.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628608206719 |
Tabla de Contenidos:
- Preface
- Acknowledgments
- The challenge of business analytics
- Pillars of business analytics success : the BASP framework
- Aligning key business challenges across the enterprise
- Big and little data : different types of intelligence
- Who cares about data? : how to uncover insights
- Data visualization : presenting information clearly-the convince framework
- Analytics implementation : what works and what does not
- Voice-of-the-customer analytics and insights
- Leveraging digital analytics effectively
- Winning with predictive analytics : what works and what does not
- Predictive analytics applied to human resources
- Social media analytics
- The competitive intelligence mandate
- Mobile analytics
- Effective analytics communication strategies
- Business performance tracking : execution and measurement
- Analytics and innovation
- Unstructured data analytics : the next frontier
- Future of analytics
- About the authors
- Index.
