Data driven marketing for dummies

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, deve...

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Bibliographic Details
Main Author: Semmelroth, David (-)
Format: eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley 2013.
Edition:1st edition
Series:--For dummies.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628605106719
Table of Contents:
  • part I. Getting started with data driven marketing
  • part II. Digging deeper into your data: analytics
  • part III. Putting your data to work
  • part IV. The feedback cycle: learning from experience
  • part V. The part of tens.