Data driven marketing for dummies
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, deve...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2013.
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| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628605106719 |
Tabla de Contenidos:
- part I. Getting started with data driven marketing
- part II. Digging deeper into your data: analytics
- part III. Putting your data to work
- part IV. The feedback cycle: learning from experience
- part V. The part of tens.
