Google+ marketing for dummies
Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Goo...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
2013.
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| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628589006719 |
Tabla de Contenidos:
- Google+ Marketing For Dummies; About the Author; Dedication; Author's Acknowledgments; Table of Contents; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go From Here; Part I: Seeing How Google+ Benefits Marketers; Chapter 1: A Marketer's Overview; Appreciating the Typical Google+ Audience; Becoming a Member of the Google+ Community; Discovering Google+ Tools; Building Social on Top of Google; Getting and Measuring Solid Results; Chapter 2: Getting Started with Google+; Accounting You In
- Going Around in Circles and PrivacyNavigating the Interface; Playing Nice: Basic Etiquette; Chapter 3: Discovering the "Plus" in Google+; Optimizing Your Profile; Building Your Network; Optimizing Your Content Around People; Getting into Google+ Pages; Hanging Out; Exploring Google+ Search; Chapter 4: Embracing the "Google" in Google+; Exploring the Google Bar; Posting Outside of plus. google. com; Integrating with Google Products; Part II: Fishing Where the Fish Are; Chapter 5: Outlining Your Strategy and Your Audience; Strategizing for Social Media
- Adding Google+ to Your Social Media StrategyDigging Into Your Google+ Toolbox; Luring Your Existing Audience to Google; Chapter 6: Building Your Google+ Page Presence and Profile; Building It So They Will Come; Playing with Layout; Getting People into Your Page; Chapter 7: Building a Search Strategy; Showing How Google+ Can Affect Google Search; Google Search Plus Your World; Chapter 8: Focusing on Real People and Relationships; Winning Friends and Influencing Profiles; Seizing Opportunity; Opening the Covers; Chapter 9: Utilizing Hangouts to Share Your Brand; Exploring Google+ Hangouts
- Building a Marketing Strategy for HangoutsLearning Hangouts Through Tips and Examples; Part III: Going from Fisher to Fish-Farmer; Chapter 10: Advertising with Social Ads; Looking to Google Social Ads; Creating an Effective Google+ Ad Campaign Strategy; Chapter 11: Building Relationships Through Google CRM; Seeing Google+ As a Giant CRM Tool; Integrating Your CRM Strategy into Google Apps Using Google+; Chapter 12: Building Website Authority; Bringing Identity to Your Website Through Google+; Building Authority Along with Identity; Bringing Attention to Your Search Results
- Part IV: Taking Google+ FurtherChapter 13: Measuring Google+ Activity; Using Google Analytics to Measure Google+ Activity; Learning the Effect of Your Posts; Chapter 14: Building Apps on Google+; Thinking Socially - Integrating Social Design into Your Website or App; Using Google+ Features to Build Your Site or App; Part V: The Part of Tens; Chapter 15: Ten Ways to Add Value to Your Website Using Google+; Integrating + 1 Buttons; Adding Share Buttons; Implementing a Google+ Page Badge; Adding Author Tags; Linking Your Website to Your Google+ Page; Optimizing for Search; Building Around People
- Designing Around Social Connections
