Goward, C. (2013). You should test that!: Conversion optimization for more leads, sales and profit or the art and science of optimized marketing (1st edition.). John Wiley and Sons.
Chicago Style (17th ed.) CitationGoward, Chris. You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing. 1st edition. Indianapolis, Ind.: John Wiley and Sons, 2013.
MLA (9th ed.) CitationGoward, Chris. You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing. 1st edition. John Wiley and Sons, 2013.
Warning: These citations may not always be 100% accurate.