Selling with noble purpose how to drive revenue and do work that makes you proud
Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling fiel...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N,J :
John Wiley & Sons, Inc
c2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628576006719 |
Tabla de Contenidos:
- Introduction: what is selling with noble purpose?
- Why NSP matters, and where to find yours
- The great sales disconnect
- Why NSP works
- Why profit is not a purpose
- The NSP question that changes everything
- How to create your own NSP
- How fear flatlines your NSP
- Why mindset matters
- How to use NSP stories to elevate your organization's narrative
- How NSP drives better customer intelligence
- How to keep your NSP from being sabotaged your CRM
- How to use NSP case studies to grab new markets
- How to keep NSP from being a mere tagline
- How NSP can eliminate turf war and silos
- How NSP can invigorate internal projects
- How to reinforce your NSP with one pivotal behavior
- : using NSP in sales meetings
- Using NSP with incentive programs
- Using NSP in interviews
- Using NSP in presentations and proposals
- Using NSP in sales training
- Using NSP in coaching calls
- Using NSP in tough negotiations
- Conclusion: how to use purpose to make the rest of your life more meaningful.
