The eng@ged customer the new rules of Internet direct marketing
"Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships." "Brondmo has shown more company executives than anyone how to build lasting, profitable one-on-one relationships with custom...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
HarperBusiness
c2000.
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| Edition: | 1st ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628575406719 |
Table of Contents:
- Using email to engage your customers
- Taking a strategic approach
- Implementing customer dialogue
- Looking ahead.
