The eng@ged customer the new rules of Internet direct marketing
"Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships." "Brondmo has shown more company executives than anyone how to build lasting, profitable one-on-one relationships with custom...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
HarperBusiness
c2000.
|
| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628575406719 |
Tabla de Contenidos:
- Using email to engage your customers
- Taking a strategic approach
- Implementing customer dialogue
- Looking ahead.
