Bricks matter : the role of supply chains in building market-driven differentiation

Bricks matter the role of supply chains in building market-driven differentiation

Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks a...

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Detalles Bibliográficos
Autor principal: Cecere, Lora M. (-)
Otros Autores: Chase, Charles W., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken : Wiley 2012.
Hoboken, New Jersey : 2013.
Edición:1st edition
Colección:Wiley and SAS business series.
Materias:
Business logistics.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628573106719
Tabla de Contenidos:
  • Foreword
  • Preface
  • Bricks matter
  • Building value networks
  • The new world of demand management : demand sensing, shaping, and translation
  • The new world of supply management
  • About the authors
  • Index.

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