Shoot to sell make money producing special interest videos
Producing and Distributing Special Interest Videos is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment for anyone who has an idea or expertise that they want to showcase in video. Learn how to successfully create and ma...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York ; London :
Focal Press
c2013.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628551206719 |
Tabla de Contenidos:
- Cover; Title; Copyright; Contents; Disclaimer; Preface; Acknowledgments; A Few Housekeeping Notes before We Start; Part I Video Publishing Business; Introduction; 1. Special Interest Videos and the World of Video Publishing; Who Produces Special Interest Videos?; What is the Market for Special Interest Videos?; Who Buys Special Interest Videos?; Our Business Model-"Shoot it Once, Sell it for Years"; How Much Money Can You Make with Special Interest Videos?; Action Steps; 2. Types of Special Interest Videos; Special Interest Video Formats; You are There; Recorded Seminars or Workshops
- Follow Along VideosEducational or "How-To"; Documentary; Scripted Production; Screen Capture; Choose the Format that Fits Your Project; Action Step; 3. Choosing a Successful Topic; Pick Something You are Passionate About; Don't Have a Topic Idea?; Generating Project Ideas; Action Steps; 4. Researching Your Topic; Researching on the Internet; Use Google Alerts; Other Internet Research Tools; Researching at the Library; Researching Your Market First; Find Your Video's Purpose; Define Your Target Market; Identify Your Ideal Customer; Check Out Your Competition; Niche it Down; Stay in Your Niche
- Test Your MarketAction Steps; 5. Finding a Partner; What to Look for in a Subject Matter Expert; What to Look for in a Video Production Company; Financial Arrangements; Contracts; Action Steps; 6. Budgeting; Know Your Audience; Anticipating Expenses; How I Approach a Budget; How to Amortize Production Expenses; A Final Word about Budgets; Action Steps; 7. Funding Your Project; Crowdfunding; Action Steps; Part II Pre-Production; 8. Pre-Production; To Begin, Start at the End; Refine Your Project Idea; Schedule; Project Management Tools; Action Steps; 9. Outlining Your Project; Outline Basics
- Action Steps10. Scripts, Storyboards, and Shot Lists; The Script; Writing the Script-Know and Speak to Your Audience; Closed Captioning; Storyboards and Shot Lists; Storyboards; Shot Lists; Action Steps; 11. Coordinating the Shoot; Talent; Working with Narrators; Voice-Over Narrator; On-Camera Narrator; The Hybrid; Working with Your Talent; Crew; Coordinating Cast and Crew; Prop and Supplies List; Wardrobe and Makeup; Location Scouting; Be Prepared; Action Steps; 12. Permissions-Releases and Permits; Video Appearance Release Form; Shooting in a School Setting; Materials Release Form
- Location Releases and PermitsWhat Do You Need in a Release Form?; Action Steps; Part III Production and Post-Production; 13. Equipment; Your Most Important Tool; Equipment You Need; Video Cameras; Audio Equipment; Stabilization; Lighting; Editing Software; Renting as an Option; Action Steps; 14. Basic Camera Shots, Lighting, and Audio; Basic Shot Types; Wide Shot; Medium Shot; Close-Up Shot; Camera Framing; Title Safe and Action Safe Zones; Camera Viewfinders and Monitors; Basic Camera Moves; Pan; Tilt; Zoom; Follow; Tracking or Dolly; Camera Positions and Angles; Eye-Level (Point of View)
- High Angle
