Landing page optimization the definitive guide to testing and tuning for conversions
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-af...
| Autor principal: | |
|---|---|
| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
John Wiley & Sons
c2012.
|
| Edición: | 2nd ed |
| Colección: | Serious skills
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628547006719 |
Tabla de Contenidos:
- pt. 1. Understanding landing page optimization
- pt. 2. Finding opportunities for site improvement
- pt. 3. Fixing your site problems
- pt. 4. The mechanics of testing
- pt. 5. Organization and planning.
