Landing page optimization : the definitive guide to testing and tuning for conversions

Landing page optimization the definitive guide to testing and tuning for conversions

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-af...

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Bibliographic Details
Main Author: Ash, Tim, 1965- (-)
Other Authors: Page, Rich, Ginty, Maura
Format: eBook
Language:Inglés
Published: Indianapolis, Ind. : John Wiley & Sons c2012.
Edition:2nd ed
Series:Serious skills
Subjects:
Web sites > Evaluation.
Web sites > Testing.
Web sites > Design.
Internet marketing.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628547006719
Table of Contents:
  • pt. 1. Understanding landing page optimization
  • pt. 2. Finding opportunities for site improvement
  • pt. 3. Fixing your site problems
  • pt. 4. The mechanics of testing
  • pt. 5. Organization and planning.

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