Landing page optimization the definitive guide to testing and tuning for conversions
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-af...
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| Other Authors: | , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Indianapolis, Ind. :
John Wiley & Sons
c2012.
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| Edition: | 2nd ed |
| Series: | Serious skills
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628547006719 |
| Summary: | A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (483 p.) |
| ISBN: | 9781118234532 9781299189348 9781118220726 |
