Setting profitable prices a step-by-step guide to pricing strategy--without hiring a consultant
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important-and difficult-marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing de...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons
c2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628541106719 |
Tabla de Contenidos:
- pt. 1. How to set prices for maximum profits
- pt. 2. How the market will value your new product
- pt. 3. Your cost analysis
- pt. 4. Fine-tuning your price
- pt. 5. Testing your prices
- pt. 6. Pricing in special situations.
