The Financial times essential guide to writing a business plan : how to win backing to start up or grow your business
Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent a...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Financial Times/Prentice Hall
2011
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628532906719 |
Tabla de Contenidos:
- Cover
- The Financial Times Essential Guide to Writing a Business Plan
- Contents
- Introduction
- Part 1 Preparing your plan
- Essential preparation
- Result
- Need
- Preparation
- Part 2 Writing your plan
- The business
- Background
- Business mix by segment
- Segmentation in a start-up
- Market demand
- Market size
- Market growth
- Market demand for a start-up
- Market demand risks and opportunities
- Competition
- Your competitors
- Competitive intensity
- Competition in a start-up
- Industry competition risks and opportunities
- Strategy
- Competitive position
- Strategy
- Strategy in a start-up
- Strategic risks and opportunities
- Resources
- Management
- Marketing
- Operations and capital expenditure
- Resource risks and opportunities
- Financials and forecasts
- Historic financials
- Market-driven sales forecasts
- Competition-driven margin forecasts
- Funding the plan
- Full financial forecasts
- Forecasts in a start-up
- Financial risks and opportunities
- Risk, opportunity and sensitivity
- Meet the Suns and Clouds chart
- What the suns and clouds tell you
- Sensitivity testing
- Conclusion
- Conclusion
- Executive summary
- Investment highlights
- Part 3 Reviewing your plan
- Monitoring and evaluating
- Monitoring your plan
- Evaluating your plan
- Beware these characters!
- Postscript: 12 hot potatoes
- Appendices
- Appendix A: Deriving competitive position
- Appendix B: Structured interviewing of customers
- Index.
