Reinventing giants how Chinese Global Competitor Haier has changed the way big companies transform
A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the ""world's...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, Calif. :
Jossey-Bass
c2013.
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| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628522606719 |
Tabla de Contenidos:
- Introduction: reinventing giants: how a Chinese global competitor has changed the way big companies can transform
- The battlefield: the home appliance industry in the West and China
- The story of Haier and the evolution of its corporate culture
- Liberating talent: tapping the entrepreneurial spirit
- Building a corporate culture for a global 21st century
- Benchmarking Haier with successful high-performing organizations
- A true hybrid: how to fashion a strategically agile organization
- A true disruptor: how embracing change creates value.
