Pinfluence the complete guide to marketing your business with Pinterest
How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on ""pinboards"" (a collection of "pins," usually with a common theme), is providi...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
2012.
2012. |
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628521806719 |
Tabla de Contenidos:
- Pinfluence: The Complete Guide to Marketing Your Business with Pinterest; Contents; Introduction; What Does All This Mean for You as a Business Owner?; Overview; Part One: Getting Started; Chapter 1: Why Pinterest?; The Appeal of Pinterest; The Pinterest Audience; Why Pinterest?; Chapter 2: Where Do You Start? Creating a Powerful Profile; Linking to Facebook or Twitter: Which Should You Do?; Creating a Powerful Profile; Profile Name; Username; About; Location; Website; Profile Image; Facebook Options; Link to Twitter; Visibility; What's Next?; Your Action Plan
- Chapter 3: Before You Pin: Who Do You Want to Attract?Defining Your Ideal Client; What Does Your Ideal Client Want?; Pinterest: One Piece of Your Overall Marketing Strategy; Let Your Personality Shine; Becoming a Source of Valuable Information; Your Action Plan; Chapter 4: The Basics of Pinning: Beautiful Boards and Compelling Pins; Boards; Naming Your Boards; How to Pin; Method One: The Pin It Bookmarklet; Method Two: The Add-a-Pin Method; Method Three: The Upload-a-Pin Method; Repinning; Adding Compelling Descriptions; Your Action Plan
- Chapter 5: Connecting with Pinterest Users: Commenting, Tagging, Liking, and HashtagsCommenting; Tagging; Liking; Hashtags; Connecting with Your Ideal Client; Your Action Plan; Part Two: Pinning for Profits; Chapter 6: The Power of Pictures: How to Create Compelling Visual Business Content; What to Think about When Publishing Pinterest Content; Ways to Publish Content; Your Action Plan; Chapter 7: Getting Shared: How to Optimize Your Website for Pinners; Adding Images to Your Website Content; Advertise Your Presence on Pinterest; Special Advice for WordPress Bloggers; Pinterest RSS Widget
- ""Pin It!"" ButtonVisual Blog Post Footer; Your Action Plan; Chapter 8: The Care and Feeding of Pinterest Followers; Take the Time to Authentically Interact with People; Be Open to Feedback; Embrace the Chaos; Getting More Pinterest Followers; Curation; Your Action Plan; Chapter 9: Twitter, Facebook, and Your Blog: How Pinterest Plays Well with Others; Social Media Strategy; General Tips for Sharing Pins; Four Ways to Use Pinterest with Your Facebook Account; Using Pinterest with Your Blog; Using Pinterest with Your Video Marketing Campaigns and YouTube Channel; Using Pinterest with Twitter
- Your Action PlanChapter 10: Learning by Watching: Tracking Trends and Monitoring Conversations; Tracking Trends; Tracking Traffic and Conversions; Tracking Impressions of Your Brand; Getting Direct Feedback; Your Action Plan; Part Three: Developing Pinfluence; Chapter 11: Expanding Your Reach: How to Use Contests, Discussion Boards, Customer Testimonials, User-Generated Content, and Video Galleries to Get More Followers; Use Pinterest to Build Community; Integrate User-Generated Content; Create Holiday Boards; Start Discussion Boards; Host a Pin Chat
- Spotlight Your Pinterest Community Members
