Best practices for transportation agency use of social media

Best practices for transportation agency use of social media

Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and impleme...

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Detalles Bibliográficos
Otros Autores: Bregman, Susan, editor (editor), Watkins, Kari Edison, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press [2014]
Edición:1st edition
Materias:
Transportation agencies > Customer services > United States.
Transportation agencies > Public relations.
Social media > United States.
Internet in public administration > United States.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628516006719
Tabla de Contenidos:
  • Front Cover; Contents; Editors; Contributors; Chapter 1. Introduction; Chapter 2. It's a Social World; Chapter 3. Fish Heads and Haiku: Voices from the Field; Chapter 4. Using Social Media to Connect with Customers and Community; Chapter 5. Learning from Customers and Community; Chapter 6. Agency Considerations and Policies; Chapter 7. Tying It All Together; Back Cover

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