Best practices for transportation agency use of social media
Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and impleme...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, FL :
CRC Press
[2014]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628516006719 |
| Sumario: | Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts.The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interview |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (312 p.) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781040084564 9780429254246 9781466568600 |
