Business gamification for dummies
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any departm...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons, Inc
2013.
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| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628510906719 |
Tabla de Contenidos:
- pt. I. Basic training : grasping the basics
- pt. II. Decisions, decisions : choosing a gamification framework
- pt. III. Getting your gamification program off the ground
- pt. IV. The part of tens.
