Brainstorming and beyond a user-centered design method
Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs,...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Oxford :
Morgan Kaufmann
2013.
Oxford : 2013. |
| Edition: | 1st edition |
| Series: | Gale eBooks
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628505006719 |
| Summary: | Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person wr |
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| Item Description: | "Portions of Chapter 1 are used with permission and have been updated and expanded upon from User Experience Re-Mastered"--Title page verso. "This book has been manufactured using Print On Demand technology. Each copy is produced to order and is limited to black ink. The online version of this book will show color figures where appropriate"--Title page verso. |
| Physical Description: | 1 online resource (viii, 75 pages) : illustrations |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9780124071667 |
