Web marketing for the music business
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides inst...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Burlington, Mass. :
Focal Press
2013.
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| Edition: | 2nd ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628498906719 |
Table of Contents:
- Development of music marketing on the internet
- State of the market
- Overall music marketing strategy
- Domains and hosts : nuts and bolts
- Creating the web site
- HTML and scripts
- Optimizing and monitoring your web site to increase traffic
- Audio and video for your web site
- E-commerce and financial transactions
- Finding your market
- Successful promotion on the web
- Social networking sites
- Professional, legal, and ethical issues
- Mobile media
- Mobile music marketing.
