Brilliant business plan what to know and do to make the perfect plan
A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business. This book introduces the basic concepts of business plannin...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson
[2011]
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| Edición: | 1st ed |
| Colección: | Brilliant.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628485806719 |
Tabla de Contenidos:
- Chapter 1: An introduction to writing your Business Plan
- Chapter 2: Getting started
- Chapter 3: Competition - show how you'll beat them
- Chapter 4: Harnessing the power of marketing
- Chapter 5: Making money - the most popular part of the plan!
- Chapter 6: Funding your business
- Chapter 7: The people side of your plan
- Chapter 8: Protecting your ideas
- Chapter 9: How to reduce your plan to two pages - the executive summary
- Chapter 10: Presenting your Business Plan
- Chapter 11: Your Business Plan in action
- Appendix 1: Business plan template
- Appendix 2: Illustrative Business Plan templates
- Appendix 3: PESTLE analysis
- Appendix 4: Porter's 5 Forces analysis
- Appendix 5: Sources of information and support
- Index.
