Women want more : how to capture your share of the world's largest, fastest-growing market
Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty...
| Otros Autores: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
HarperBusiness
2009
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| Edición: | Adobe digital edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628473506719 |
Tabla de Contenidos:
- The world's most demanding consumers
- The archetypes and life stages
- Brands that understand
- Food: answering the daily question, "what's for dinner?"
- Fitness: still looking for a holistic solution
- Beauty: the next product needs to do it!
- Apparel: always hunting, never satisfied
- Categories of greatest dissatisfaction: financial services and healthcare
- The low-growth economies: Europe and Japan
- The optimistic economies: BRIC, Mexico, and the Middle East
- Women want more for the world
- Conclusion: women ascendant: a future of parity, power, and influence.
