The ten principles behind great customer experiences
Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business doe...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson
[2013]
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| Edición: | First edition |
| Colección: | Financial Times
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628471806719 |
Tabla de Contenidos:
- Preface
- Acknowledgements
- Introduction
- Why the customer experience matters
- Why customer experiences aren't improving
- The ten principles behind great customer experiences
- Great customer experiences strongly reflect the customer's identity
- Great customer experiences satisfy our higher objectives
- Great customer experiences leave nothing to chance
- Great customer experiences set and then meet expectations
- Great customer experiences are effortless
- Great customer experiences are stress free
- Great customer experiences indulge the senses
- Great customer experiences are socially engaging
- Great customer experiences put the customer in control
- Great customer experiences consider the emotions
- Bringing it all together : the Apple customer experience
- Final thoughts.
