Cita APA (7a ed.)

Watkinson, M. (2013). The ten principles behind great customer experiences (First edition.). Pearson.

Cita Chicago Style (17a ed.)

Watkinson, Matt. The Ten Principles Behind Great Customer Experiences. First edition. Harlow, England: Pearson, 2013.

Cita MLA (9a ed.)

Watkinson, Matt. The Ten Principles Behind Great Customer Experiences. First edition. Pearson, 2013.