The lean entrepreneur how visionaries create products, innovate with new ventures, and disrupt markets
"Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patr...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628469706719 |
Tabla de Contenidos:
- The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets; Copyright; Contents; Special Thanks; The Lean Entrepreneur Early Adopters; Foreword; Introduction; What Is The Lean Entrepreneur?; Why Read (Be) The Lean Entrepreneur?; Who Is the Lean Entrepreneur?; How to Use The Lean Entrepreneur; Chapter 1: Startup Revolution; The Myth of the Visionary (Take 1); The Myth of the Visionary (Take 2); Case Study: Disrupting Venture Capital; Bytes Eating the World; Hype and Hyper; Feeling Claustrophobic?; Which Is to Say, Disruption Hurts
- Black Swans, White Rats, Red Herrings Primordial Innovation Soup; The Value-Creation Economy; Case Study: Customized Value Creation; And Cue the Lean Startup; Lean Startup, Please Meet the Lean Entrepreneur; Lean Startup and Disruption; Chapter 2: Vision, Values, and Culture; Vision and Values; Driving Force; Segment-Centric; Problem-Centric; Product-Centric; Technology-Centric; Case Study: Is the Problem Really Solvable?; What Do You Want to Be?; Lean into It: The Lean Startup Culture; Case Study: Experience-Driven Jumpstart; Empowering the Edge; Kill the Silos; Case Study: KISSmetrics
- Product Development Marketing; Legal and Accounting; Root-Cause Analysis; Case Study: Root-Cause Analysis on Sales; Big, Old, and . . . Lean?; Over the Horizon: A Framework; Case Study: Lean Startup Horizons; Work to Do; Chapter 3: All the Fish in the Sea; Case Study: The Ethology of the Fish; Know Your Audience: Why Segmentation Matters; Market Segment; Personas: Create a Fake Customer; Case Study: Salim's Fish Inventory; Choosing a Market Segment; Case Study: Carla's Dream Jobs; If You Get Nothing Else from This Chapter; Case Study: It's in the Name; One Final Analogy; Work to Do
- Chapter 4: Wading in the Value Stream Articulating the Value Stream; Case Study: Seeing from Customer's View; Value-Stream Discovery; Customer State; Customer Action; Business Action; Measure; Growth Engine; Minimum Viable Product; Conversion; Funnel; Acquisition Channel; Case Study: AppFog's High Hurdle; Work to Do; Chapter 5: Diving In; Listen to Your Customers-or Not; Believing the Customer; Customer Interaction; Customer Development; Case Study: Don't Just Get Out of the Building, Get Out of the Country; Be a Zoologist; Be a Doctor; Getting Customers to Talk
- Case Study: What's the Worst That Can Happen?Case Study: A Nonprofit Lean Startup; Work to Do; Chapter 6: Viability Experiments; The Infamous Landing Page; Concierge Test; Case Study: Curating User Experience; Wizard of Oz Test; Case Study: Idea to Wizard of Oz in under 90 Days; Crowd-Funding Test; Case Study: Two-Sided Market Lean Startup; Prototyping; Case Study: MVP: Motor Vehicle Prototype; Work to Do; Chapter 7: Data's Double-Edged Sword; Case Study: Disrupting the Undisruptable; New Products; Problem-Solution Fit; Viability; Product-Market Fit; Online Engagement; Offline Engagement
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