Reshaping retail why technology is transforming the industry and how to win in the new consumer driven world
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now ret...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, U.K. :
Wiley
c2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628444406719 |
Tabla de Contenidos:
- 1. A Brief History of Retailing: The mercantile era
- The modern era
- The digital era
- 2. Technology: The Crucial Retail Enabler: How retailers add value
- Connecting the chain
- Knowing what you know
- A succession of evolutions
- 3. Game-Changing Technologies: Revolution
- The next era of technology change
- What it means for consumers
- 4. Consumer Empowerment : The consumer decision journey
- Customer empowerment tools
- Retailers' response to consumers' changing behavior
- 5. Toward a New Retailing Paradigm: The changing role of the physical store
- New contenders
- The power of information productivity
- 6. The Future of Retail: Stand-alone archetypes
- Building on the stand-alone models
- 7. A Call to Action: Leapfrogging
- The way forward
- Making it happen.
