Cita APA (7a ed.)

Till, B., & Heckler, D. (2010). Effective branding begins with a name ... and other keys to creating brands people love (1st edition.). Pearson Education publishing as FTPress Delivers.

Cita Chicago Style (17a ed.)

Till, Brian, y Donna Heckler. Effective Branding Begins with a Name ... and Other Keys to Creating Brands People Love. 1st edition. Upper Saddle River, N.J.: Pearson Education publishing as FTPress Delivers, 2010.

Cita MLA (9a ed.)

Till, Brian, y Donna Heckler. Effective Branding Begins with a Name ... and Other Keys to Creating Brands People Love. 1st edition. Pearson Education publishing as FTPress Delivers, 2010.