What’s It Take to Make a Product Iconic?
This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. How to create products that are truly iconic--and create conversation everywhere they go....
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| Other Authors: | , , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Pearson
2010.
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| Edition: | 1st edition |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628439406719 |
