The myths of innovation
In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide the...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Sebastopol :
O'Reilly
[2010]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628435806719 |
Tabla de Contenidos:
- Contents; Commitment to research accuracy; Preface for the paperback edition; The myth of epiphany; Ideas never stand alone; Beyond epiphany; We understand the history of innovation; Why does history seem perfect?; Evolution and innovation; Innovation and evolution demystified; Dominant designs dominate history; There is a method for innovation; How innovations start; The seeds of innovation; Hard work in a specific direction; Hard work with direction change; Curiosity; Wealth and money; Necessity; Combination; The challenges of innovation; The infinite paths of innovation; Flickr; 3M
- CraigslistFinding paths of innovation; People love new ideas; Managing the fears of innovation; Negative things innovators hear; The innovator's dilemma explained; Frustration + innovation = entrepreneurship?; How innovations gain adoption: the truth about ideas before their time; The lone inventor; The convenience of lone inventors; The challenge of simultaneous invention; The myth of the lone inventor; Stepping-stones: the origins of spreadsheets and E=mc2; Good ideas are hard to find; The dangerous life of ideas; How to find good ideas; Ideas and filters
- The history and misuse of brainstormingFinding ideas and turning off filters; Your boss knows more about innovation than you; The myth that managers know what to do; Why managers fail; The conflicts of management and innovators; Five challenges of managing innovation; The life of ideas; The environment; The protection; The execution; Persuasion; The best ideas win; Why people believe the best wins; The secondary factors of innovation; Space, metrics, and Thomas Jefferson; The goodness/adoption paradox; Problems and solutions; Problems as invitations; Framing problems to help solve them
- Exploring problems with prototypesThe truth about serendipity; Innovation is always good; Measuring innovation: the goodness scale; Innovations are unpredictable (DDT, automobiles, and the Internet); Technology accelerates without discrimination; The good and bad, the future and the past; Epilogue: Beyond hype and history; The simple plan; Creative thinking hacks; Kill creative romance; Combinations; Inhibition; Environment; Persistence; Creative thinking hacks; How to pitch an idea; All ideas demand change; Step 1: Refine your idea; Step 2: Shape your pitch; Step 3: Follow the power
- Step 4: Start with their perspectiveStep 5: Make three pitches; Step 6: Test the pitch; Step 7: Deliver (a pitch is a performance); Step 8: Learn from failure; Step 9: Go your own way; How to stay motivated; The big motivations; Anger; Necessity/suck it up; Crazy necessity; Pride; Death; Fun; The crazy friend; The discipline; Research and recommendations; Annotated bibliography; Myths and mythology; Business innovation; Creative thinking and problem solving; History and culture; Ranked bibliography; Other research sources; Photo credits; Chapter openers; Figures; Acknowledgments
- For the paperback edition
