The dragonfly effect quick, effective, and powerful ways to use social media to drive social change
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass
2010.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628432406719 |
Tabla de Contenidos:
- The Dragonfly Effect: Quick, Effective, and Powerful Way to Use Social Media to Drive Social Change; Contents; Foreword; Preface; Introduction: Why Reading This Book Is Worth the Investment; The Dragonfly Body: The System That Keeps It Airborne; Wing 1: Focus: How to Hatch a Goal That Will Make an Impact; Wing 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World; Wing 3: Engage: How to Make People Connect with Your Goal; Wing 4: Take Action: How to Empower Others, Enable Them-and Cultivate a Movement; Onward and Upward: You're Flying! Now What?; Afterword; Notes
