The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

The dragonfly effect quick, effective, and powerful ways to use social media to drive social change

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows...

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Detalles Bibliográficos
Autor principal: Aaker, Jennifer Lynn (-)
Otros Autores: Smith, Andy, 1968-, Adler, Carlye
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass 2010.
Edición:1st ed
Materias:
Internet marketing > Political aspects.
Social media > Political aspects.
Internet > Social aspects.
Social entrepreneurship.
Social responsibility of business.
Social change.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628432406719

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