Selling to anyone over the phone

Selling over the phone requires more than just reading from a script. This guide shows sales pros what they need to know to dial their way to success.

Detalles Bibliográficos
Autor principal: Walkup, Renee P., 1957- (-)
Otros Autores: McKee, Sandra L., 1952-
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association 2010.
Edición:2nd ed
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628429506719
Tabla de Contenidos:
  • Contents; Acknowledgments; Introduction: Selling "Double Green"; Chapter 1: Setting Up for Success; Chapter 2: Managing Time and Information for Profitability; Chapter 3: Identifying Personality Types Over the Phone; Chapter 4: Getting Gatekeepers to Work for You; Chapter 5: Asking High-Value Questions; Chapter 6: Listening and Presenting; Chapter 7: Selling Through Objections; Chapter 8: Negotiating the Close; Chapter 9: Using New Technology in Phone Sales; Chapter 10: Selling to Customers from Other Cultures; Appendix A: PEAK Personality Type Assessment
  • Appendix B: Handling Customer Complaints EffectivelyAppendix C: How to Present Powerful Proposals That Sell; Index