Marketing in the age of Google your online strategy is your business strategy
"In this non-technical book for executives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Google Webmaster Central -explains what every marketer or business owner needs to understand about how search r...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons
c2010.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628423506719 |
Tabla de Contenidos:
- How search has changed your business
- How to use search data to improve your business and product strategy
- How we search
- Building searcher personas: opening the door to the crowd of customers you've been keeping out
- How search engines work
- Implementing an effective search strategy
- Working with developers: how to turn business strategy into tech speak
- How to cut through the data and get the actionable metrics you need
- Social media and search
- What's next: beyond Google.
