Managing the design process--concept development an essential manual for the working designer
This book illustrates the point where theory meets practice in the design studio environment.
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Beverly, Mass. :
Rockport Publishers
2010.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628421106719 |
Tabla de Contenidos:
- Cover
- Title Page
- Contents
- Introduction
- How to Use This Book
- Managing the Design Process
- The Design Process
- Chapter 1: Applied Creativity
- Creativity in a Business Environment
- Defining Design's Power Role
- How Designers Work
- Choosing a Designer
- Five ways to Determine a Good Designer-Client Match
- Chapter 2: Big Goals
- Design in an Ever-Changing World
- Design Thinking
- Design Supports Internal Communications
- Socially Responsible Design
- Measuring Design
- Making the Most of Design Investment
- Chapter 3: Design-Centric Research
- The Importance of Research for Design
- Research Aligns and Focuses Design
- Design Research is About Better Design Thinking
- Three Useful Research Tactics
- Defining the Audience: Demographics and Ethnography
- Defining the Audience: Psychographics
- Defining the Medium
- Chapter 4: Strategic Thinking
- Design and Strategy
- What is Design Strategy?
- Design as a Business Tool
- Developing a Design Strategy
- Managing Aesthetic Strategy
- Evaluating Design Strategy
- Articulating Design Strategy
- Common Mistakes in Design Strategy
- Chapter 5: Informed Risk Taking
- Taking Creative Risks
- Assessing Risk
- Risk versus Uncertainty
- Building Courage
- Innovative Design Means Taking a Calculated Risk
- Presenting Risky Ideas
- Chapter 6: Creative Briefs
- Creative Briefs are Strategic Tools
- How to do a Creative Brief
- The 10 Most Important Things to Include in a Creative Brief
- Managing to a Creative Brief
- What's Included in a Design Criteria?
- Who Uses a Creative Brief?
- Going Without a Creative Brief
- Chapter 7: Aesthetic Considerations
- Aesthetic in Design
- Well-Designed Goes Beyond Pretty
- Aesthetic Components
- Mapping Aesthetics
- Understanding Aesthetic Dynamics in Design
- Evaluating Aesthetic Choices.
- How to Do a Design Critique
- Betting Aesthetic Ideas Approved
- Chapter 8: Managing Expectations
- How to Manage Client Expectations
- Four Best Practices for Successfully Managing Client Expectations
- Communication and Design Management
- Ongoing Design Management
- Directory of Contributors
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- R
- S
- T
- U
- V
- W
- Z
- Bibliography and Resources
- Acknowledgments
- About the Author.
