Coolfarming : turn your great idea into the next big thing

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Coolfarming turn your great idea into the next big thing

Want to harness the power of new ideas? Become a "coolfarmer."

Bibliographic Details
Main Author:	Gloor, Peter A. 1961- (-)
Format:	eBook
Language:	Inglés
Published:	New York : American Management Association 2010.
Edition:	1st edition
Subjects:	Creative ability in business. Technological innovations > Management. New products > Management.
See on Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628417506719

Table of Contents:

Contents; Acknowledgments; 1 HOW DO YOU TURN A COOL IDEA INTO A TREND?; 2 SWARM CREATIVITY: The Force That Fuels Coolfarming; 3 CREATORS: Building the Vision; 4 COINS: Building the Product; 5 CLNS: Teaching and Preaching the Gospel; 6 CIN: Building the Buzz; 7 COOLHUNTING: Find the Trends Through the Trendsetters; 8 WHAT MOTIVATES COOLFARMERS?; AFTERWORD: It's Not Chief Executives, but Chief Creators We Need!; Notes; Index; About the Author