Facebook marketing an hour a day
"The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are...
| Autor Corporativo: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Indiana :
Wiley
2010.
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| Edición: | 1st ed |
| Colección: | Serious skills.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628413006719 |
Tabla de Contenidos:
- Internet marketing 1985-2010
- What is Facebook?
- Develop a Facebook strategy and measure success
- Month 1: create the plan and get started
- Month 2: establish corporate presence with pages and groups
- Month 3: create demand with Facebook ads
- Month 4: advanced tactics and campaign integration
- Customized experiences via Facebook applications
- The analytics of Facebook
- Organizational considerations.
