App empire make money, have a life, and let technology work for you
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the c...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons, Inc
2012.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628407406719 |
Tabla de Contenidos:
- App Empire: Make Money, Have a Life, and Let Technology Work for You; Contents; Introduction How I Accidentally Became an App Millionaire; The Happiest People on Earth; The Appreneur Lifestyle; Starting from a Hospital Bed; Game Plan; The Real Question; Chapter 1: The Treasure in Your Hand: Why Mobile Apps Can Make You Rich; A Bigger Opportunity than the Internet!; Ludicrous Speed; Take Advantage of This Phenomenon Now; The Players; Apple-iPhone/iPad/iPod; Google Android; BlackBerry; Setting Up Shop; Future Trends; Build a Gold Mine; Chapter 2: Install This First: The App Millionaire Mindset
- Winning Beliefs in the App BusinessCreate a Golden Mindset; Qualities of a Winning Mindset; Chapter 3: Discover the New World: The App Store; Gathering Intelligence; Read Between the Apps; Two Types of Apps; App Discovery; How Developers Make Money; The Impulse Buy; Hooking the Customer; Traits of Successful Apps; Serious Fun; Chapter 4: Your Golden App-ortunity: How to Create Hit Apps; Don't Fall in Love with Your Idea; Stop Hatin', Start Emulatin'; Learn from Existing Apps; Narrowing Down Your Ideas; Timing Is Everything; Taking Small Steps
- Chapter 5: You're the Brains and They're the Brawn: How to Hire Great ProgrammersThe Importance of Programmers; What to Look for in Programmers; Finding and Selecting Programmers; How to Convey Your Idea; Testing Hired Programmers; How to Manage Programmers; How to Test Your Apps; Chapter 6: Sex App-eal: Marketing Basics to Attract More Buyers; Dressed to Kill; Icons; App Title; Descriptions; Screenshots; Keywords; Categories; The Power of Free Apps; Course Correcting; Chapter 7: Keeping Score: What to Measure to Win the App Game; The Stats that Matter; Tools for Tracking Stats
- Using Stats to Your AdvantagePaying Attention to Reviews; Cutting Your Losses; Chapter 8: Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks; Hitting a Plateau; Your App Network; Nag Screens; Promo Pages; Push Notifications; Your Developer Network; Updates; Paid Traffic; Chapter 9: Show Me the Money! Monetizing Your Apps; The Three Revenue Models; Banner Advertising; Affiliate Marketing; In-App Purchases; Translating Your Apps; Reinvesting in Your Business; Your BackEnd; Selling Your App Business
- Chapter 10: Cruise Control: How to Automate and Monitor Your BusinessBe Dispensable; Setting Up Your Team; Remote Management; Outsourcing Your Life; The Seven Pillars of an App Business; Your Daily Routine; Afterword: JUMP!; Resources; Website; Market News and Research; Help Guides and Tutorials; Top Mobile App Development Outsourcing Sites; Developer Platforms; Acknowledgments; About the Author; Index
