Wild west 2.0 how to protect and restore your online reputation on the untamed social frontier
Your reputation can be made or destroyed - in just a few clicks.
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association
c2010.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628404806719 |
Tabla de Contenidos:
- Welcome to the new digital frontier
- Your online reputation is your reputation
- The Internet is the new wild west
- The forces driving online reputation
- Anonymous cowards
- Google gone wild: the digital threat to reputation
- Why people attack each other online
- Types of Internet attacks
- How to measure damage to your Internet reputation
- Your reputation road map and online reputation audit
- Getting proactive: the best defense is a good offense
- Recovering from online smears: restoring your reputation after the damage has been done
- Protect your small business and your professional reputation
- Conclusion: embrace the Internet.
