Twitter for dummies

A fully updated guide to the how and why of using Twitter The fastest-growing social network utility sports new features, and they're all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and this book shows you how to jo...

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Detalles Bibliográficos
Autor principal: Fitton, Laura (-)
Otros Autores: Gruen, Michael E., Poston, Leslie
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley Pub 2010.
Edición:2nd ed
Colección:For Dummies
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628401006719
Tabla de Contenidos:
  • Twitter® For Dummies®, 2nd Edition; About the Authors; Dedication; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Foreword; Introduction; Part I: Twitter? Like Birds Do?; Chapter 1: Sharing Your Thoughts, 140 Characters at a Time; Figuring Out This Twitter Thing; How Individuals Use Twitter; How Organizations Use Twitter; Businesses That Use Twitter; Getting Your Tweet Wet; Tweeting Like a Pro; Branching Out with Third-Party Applications; Chapter 2: Hello, Twitter World!; Signing Up; Picking a Name; Finding Contacts; Inviting Contacts; Say Hello! Your First Tweets
  • Customizing Your ProfileAdjusting Your Text-Messaging Settings; Chapter 3: Stroll Around the Grounds: A Tour of the Twitter Interface; Starting Out on the Home Screen; Tweeting to One Specific Person: @Replies; Shhh! Sending Private Notes via Direct Messages; Playing (Twitter) Favorites; Becoming a Renaissance Man via the Everyone Tab (RIP); Seeing Who You Follow; Figuring Out Who's Following You; Looking at What You've Tweeted; You've Been Listed; Chapter 4: Using Twitter Wherever You Think Best; The User Multi-Face: Interacting with Twitter Every Which Way
  • Going Mobile: The Key to HappinessPart II: Joining Your Flock on Twitter; Chapter 5: Tweeting It Up; Finding People to Follow on Twitter; How to Follow People; Replying to Tweets; Retweeting; Direct Messaging; Encouraging More Followers; Chapter 6: Who's Using Twitter; Tweeting with Regular People; Verified Accounts; Building Company Relationships with Twitter; Talking Politics with Actual Politicians; Following Celebrities on Twitter; Twitter Directories; Signing Up for Syndicated Material; Tweeting in Unison; Part III: Twittering in High Gear; Chapter 7: Tricks of the Twitter Gurus
  • Following Twitter ProtocolInserting Links into Your Tweets; Using Your Twitter History and Favorites; Creating Lists; Your Feeds, My Feeds, Everyone's Feeds; Deciphering Twitter Shorthand Code; Chapter 8: Twitter Minus Twitter.com; Tweeting with Your Cellphone; Using Twitter through Your E-Mail; Swimming Your Twitter Stream with RSS Feeds; Using Third-Party Services; Open Authentication - OAuth; Sharing Tweets All Around the Web; Auto-Tweeting; Chapter 9: Embracing the Twitter Ecosystem; Finding Interesting Twitter Talk with Search Tools; Keeping Your Tweets Short with URL Shorteners
  • Using Trending Topics: The Zeitgeist of TwitterPlaying with Twitter Games and Memes; Keeping in Contact with Visualization and Listening Tools; Knowing Your Network with Follower and Following Tools; Part IV: Knowing Why We Twitter; Chapter 10: Finding Your Tweet Voice; Finding Your Voice, Whether for Business or Pleasure; Identifying Your Audience; Keeping Your Tweets Authentic; Keeping Twitter Personal. . . but Not Too Personal; Chapter 11: Twitter for Business; The Business of Twitter; Putting Your Best Face Forward; Networking on Twitter; Offering Promotions and Products
  • Promoting Bands and Artists