The social media strategist : build a successful program from the inside out

The social media strategist build a successful program from the inside out

Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social...

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Detalles Bibliográficos
Autor Corporativo: Books24x7, Inc (-)
Otros Autores: Barger, Christopher, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill [2012]
Edición:1st edition
Materias:
Social media > Economic aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628399306719
Tabla de Contenidos:
  • Cover
  • Contents
  • Foreword
  • Acknowledgments
  • Introduction
  • Chapter 1 The Lay of the Land
  • Chapter 2 The Executive Champion
  • Chapter 3 Owning Social Media
  • Chapter 4 The Social Media Evangelist
  • Chapter 5 Deal Breakers
  • Chapter 6 Roi and Measurement
  • Chapter 7 The First Thing we do . . . Let's Work with the Lawyers
  • Chapter 8 A Solid Social Media Policy
  • Chapter 9 Teaching the Organization to Fish
  • Chapter 10 Working with Bloggers
  • Chapter 11 Moneyball: Winning Big by Going Small
  • Chapter 12 When all Hell Breaks Loose
  • Chapter 13 Three Mile Island: The GM Bankruptcy Crisis
  • Afterword
  • Notes
  • Index.

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