The product manager's handbook
The essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It fe...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill
2012.
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| Edición: | Fourth edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628397606719 |
Tabla de Contenidos:
- The multifaceted nature of product management jobs and structure
- Leadership and management competencies
- Business competencies
- Intelligence gathering
- Planning frameworks
- Road maps, innovation, and the fuzzy front end
- Creating and getting approval for business cases
- Overseeing the new product projects
- Formulating and executing launch plans
- Life-cycle management
- Managing brand equity
- Marketing strategy and go-to-market efforts
- Establishing a global mindset
- Goal and performance alignment.
