The ikea edge building global growth and social good at the world's most iconic home store
Praise for The IKEA Edge “A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage.” —Michael Spence, recipient of the Nobel Memorial Prize in...
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| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, United States of America :
McGraw-Hill Education
2012.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628396006719 |
Tabla de Contenidos:
- Cover
- Contents
- Prologue
- Introduction
- Chapter 1 The Four Cornerstones of a Good Business
- Part 1 A Vision of Social Responsibility
- Chapter 2 Maintaining a Strong and Dynamic Corporate Culture
- Chapter 3 Diversity: A Good Business Choice
- Chapter 4 The Environmental Agenda
- Chapter 5 The Market Perspective
- Part 2 Differentiation through Control of the Value Chain
- Chapter 6 Creating a Unique Product Range
- Chapter 7 Building a Supply Chain to Deliver Low Prices
- Chapter 8 Efficient Retail Stores
- Chapter 9 Effective Communication
- Chapter 10 Working as One Company
- Chapter 11 Staying on Track
- Part 3 Market Leadership and a Balanced Market Portfolio
- Chapter 12 The Market Strategy
- Chapter 13 The European Expansion
- Chapter 14 Strengthening Ikea in the United States
- Chapter 15 Developments in Russia and Asia-Pacific
- Chapter 16 A Local Company or a Global Retailer?
- Chapter 17 Global Expansion in Retail
- Part 4 Building for the Long Term
- Chapter 18 The Financials
- Chapter 19 The Role of the CEO
- Conclusion: Doing Good Business while Being a Good Business.
