Innovative promotions that work a quick guide to the essentials of effective design
Billions of dollars are spent every year on promotions, and for some, the payoff is huge.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Gloucester, Mass. :
Rockport Publishers
c2011.
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| Edición: | 1st edition |
| Colección: | Graphic workshop Innovative promotions that work
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628374206719 |
Tabla de Contenidos:
- Image and brand brand-building promotions
- Be inspired
- Invitations, announcements, and cards
- The big idea
- Keepsake promotions
- Get production savvy
- Publication and newsletter promotions
- Treading new ground
- Campaigns.
