The Patron way : from fantasty to fortune, lessons on taking any business from idea to iconic brand
The never-before-told story of Patrón Tequila--the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Pa...
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified]
McGraw Hill
2013
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628368706719 |
Table of Contents:
- Cover
- About the Author
- Title Page
- Copyright Page
- Contents
- Foreword
- Acknowledgments
- Part I: R&D
- Chapter 1 Out of the Blue
- Chapter 2 A Brief History of Tequila
- Chapter 3 The Taste Test
- Part II: Brand Building
- Chapter 4 Hollywood Star
- Chapter 5 By the Seat of Our Pants
- Chapter 6 The High Life
- Part III: Sustainable Development
- Chapter 7 A Rude Awakening
- Chapter 8 Loose Ends
- Chapter 9 Patrón Today
- Epilogue: No Regrets
- Aperitif: Marking the Patrón Way
- Notes
- Index.
