The innovator's field guide market tested methods and frameworks to help you meet your innovation challenges
"A step-by-step guide to successfully transforming any organization. It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call "inn...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, California :
Jossey-Bass
2014.
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| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628366906719 |
Tabla de Contenidos:
- The Innovator's Field Guide: Market-Tested Methods and Frameworks to Help You Meet Your Innovation Challenges; Copyright; Contents; 1 Setting Context; About This Field Guide; The Innovation Challenges; Raising Your Innovation IQ Through Insight-Driven Innovation (Chapter 2); Enabling Breakthrough Innovation (Chapter 3); From Nascent Idea to Business Concept (Chapter 4); Propelling Fast Innovation (Chapter 5); Experimentation and De-Risking (Chapter 6); Innovating While in Market (Chapter 7); Organizing for Innovation (Chapter 8); Leading Innovation (Chapter 9); Getting Started (Chapter 10)
- Conclusion and Looking Ahead (Chapter 11)Principles of Innovation; As You Read The Guide; 2 Raising Your Innovation IQ Through Insight-Driven Innovation; What Is a Great Insight?; Earning the Right to Ideate Through New Frame-Breaking Perspectives; Five Insight Types; Getting Started: Identifying Customers' Unmet Needs; Getting Started: Discontinuities; Getting Started: Developing High-Impact Orthodoxy Insights; Using the Jobs-to-Be-Done Framework to Identify White Spaces; Using Customer Insights to Identify White Spaces; Key Take-Aways; 3 Enabling Breakthrough Innovation
- Enabling Breakthrough Innovations Through Insight Combinations Domaining: Building a Pipeline of Related Concepts; Insight-Driven Domain Development; Sharing Insights and Sketching Out Possible Domains; Elaborating and Assessing Your Domain; Assessing Capabilities and Competitive Context; Understanding the Economic Physics of Your Domain; Migration Maps: Sequencing Your Efforts Smartly; Selecting Early Opportunities for Opportunity-Level Elaboration; Bringing Strategic Focus to Your Efforts: Innovation Architecture; Key Take-Aways; 4 From Nascent Idea to Business Concept
- Changing Your Mind-Set About the Innovation Process The SEI Approach; Developing the CVP; Unsticking a Nascent Concept; Developing the Supporting Business Model; Continuing Your Learning Through In-the-Room and Out-of-the-Room Exploration; Using Analogs to Stretch the Business Concept; Framing and Elaborating the Economic Model; Using an Iterative Learning Process; Don't Take Opportunity Elaboration and Framing for Granted; Fast-Tracking Opportunities When You Believe Speed to Market Is Critical; Key Take-Aways; 5 Propelling Fast Innovation
- Engaging the Organization Through Focused Innovation Challenges Innovation Accelerators; Preparing for the Accelerator Session; Open Innovation: Moving Faster Than Your Internal Development; Moving Faster: Collaboration with Suppliers; Key Take-Aways; 6 Experimentation and De-Risking; Framing Risk to Manage It; Defining Your Learning Path; Learn from Previous, Similar Experience; Learn Through Analogs; Developing Your Experimentation Agenda; Experimentation in Action; Key Take-Aways; 7 Innovating While in Market; Innovating While Flying the Plane; Principles to Guide Postlaunch Innovation
- Using Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning
