Logo savvy top brand-design firms share their naming and identity strategies
How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name—a seemingly simple activity which can be extremely challenging.
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Gloucester, Mass. :
Rockport Publishers
2008, c2011.
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628364006719 |
| Summary: | How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name—a seemingly simple activity which can be extremely challenging. |
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| Item Description: | Bibliographic Level Mode of Issuance: Monograph |
| Physical Description: | 1 online resource (193 p.) |
| ISBN: | 9781616736668 |
