The secrets of success in marketing how to accelerate your marketing performance
Real world marketing for real world professionals everything you need to know to be the best in the business. Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success in Marketing is t...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson
[2011]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628349306719 |
Tabla de Contenidos:
- Cover
- The secrets of success in marketing
- Contents
- About the author
- Introduction
- Part 1 Closer to your customers: the true measure of success
- Get up close and personal with the precision of one-to-one marketing
- A lifetime together - the true value of long-term customer relationships
- Community service - a problem shared
- Put customers on your product development team
- Pass the parcel - make it easier for customers to contact you
- Part 2 It takes more than a product to succeed
- Piggyback on other brands
- Service charge is extra
- Sell the knowledge
- Risky business - pricing in challenging times
- Part 3 Don't keep it secret: get the story across
- How to win friends and influence the influencers
- Trust me, I'm financially sound
- How many agencies does it take to change a prospect's mind?
- Part 4 People matter: the inside track to success
- Get everyone on board
- Expand your team without hiring
- Partnership - more power to your marketing elbow
- Measure for measure - just what is marketing success?
- Index.
