The executive's guide to enterprise social media strategy : how social networks are radically transforming your business

The executive's guide to enterprise social media strategy how social networks are radically transforming your business

An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business l...

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Detalles Bibliográficos
Autor principal: Thomas, David B., 1952- (-)
Otros Autores: Barlow, Mike
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons 2010.
Edición:1st edition
Colección:Wiley and SAS business series.
Materias:
Business enterprises > Computer networks.
Strategic planning > Computer networks.
Social media > Economic aspects.
Online social networks > Economic aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628345206719

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