Socialnomics how social media transforms the way we live and do business
Praise for Socialnomic s "It's obvious that Erik Qualman's passion is social media." — Dan Heath , New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." —...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
2010.
2011. |
| Edición: | Rev. and updated |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628337806719 |
Tabla de Contenidos:
- It's a people-driven economy, stupid
- Word of mouth goes world of mouth
- Social media = preventative behavior
- Social media = braggadocian behavior
- Obama's success driven by social media
- I care more about what my neighbor thinks than what Google thinks
- Death of social schizophrenia
- Winners and losers in a 140-character world
- Next steps for companies and the "glass house generation"
- Social media rolodex and resources
- Other insights and FAQs
- Socialnomics summary.
