The science of influence how to get anyone to say yes in 8 minutes or less!
Get customers, clients, and co-workers to say ""yes!"" in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons
2011.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628335806719 |
Tabla de Contenidos:
- The Science of Influence: How to Get Anyone to Say ""Yes"" in 8 Minutes or Less! Second Edition; Contents; About the Author; Preface; Acknowledgments; Chapter 1: Influencing Others to Change; Chapter 2: The First Four Seconds; Chapter 3: The Delta Model of Influence; Chapter 4: Credibility: The Pivot Point of Persuasion; Chapter 5: The New Principles of Influence; Chapter 6: Introduction to Omega Strategies; Chapter 7: Framing Principles, Persuasion Techniques, and Influential Strategies; Chapter 8: Applying the Laws of Influence; Chapter 9: The Influential Secret of Oscillation
- Chapter 10: Mind Reading: How to Know What They Are ThinkingChapter 11: I'll Think About It; Chapter 12: How Their Brain Buys . . . You!; Chapter 13: ""I Will Do the Work for You"": Magic Words That Unlock Minds; Chapter 14: The Power of Thinking without Thinking; Chapter 15: Influence in Sales and Marketing Online and in the Real World; Chapter 16: The Problem and Opportunity of Memory in Influence; Chapter 17: Women: Influencing Women to Buy; Bibliography; Index; Need a Speaker?
