Business plans for dummies
A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business - even in an economic downturn. Complete with a brand new business plan template to g...
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Chichester:
Wiley
c2010.
West Sussex, England : 2010. |
| Edition: | 2nd ed |
| Series: | --For dummies.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628331306719 |
Table of Contents:
- Business Plans For Dummies®, 2nd Edition; Contents at a Glance; Table of Contents; Introduction; Why You Need This Book; How to Use This Book; How This Book Is Organised; Icons Used in This Book; Where to Go from Here; Part I: Determining Where You Want to Go; Chapter 1: Starting Your Business Plan; Getting the Most Out of Your Plan; Naming Your Planners; Putting Your Plan on Paper; Chapter 2: Charting the Proper Course; Creating Your Company's Mission Statement; Introducing Goals and Objectives; Setting Your Own Goals and Objectives; Chapter 3: Setting Off in the Right Direction
- Why Values MatterIdentifying Your Company's Values; Putting Together the Values Statement; Creating Your Company's Vision Statement; Part II: Sizing Up Your Marketplace; Chapter 4: Checking Out the Business Environment; Defining the Business That You're In; Analysing Your Industry; Recognising Critical Success Factors; Preparing for Opportunities and Threats; Chapter 5: Taking a Closer Look at Customers; Checking Out Who Your Customers Are; Discovering Why Your Customers Buy; Finding Out How Your Customers Make Choices; Remembering the Big Picture; Dealing with Business Customers
- Chapter 6: Dividing Customers into GroupsDefining Market Segments; Ways to Make Market Segments; Finding Useful Market Segments; Figuring Out How Market Segments Behave; Chapter 7: Scoping Out Your Competition; Understanding the Value of Competitors; Identifying Your Real Competitors; Tracking Your Competitors' Actions; Predicting Your Competitors' Moves; Competing to Win; Part III: Weighing Your Company's Prospects; Chapter 8: Establishing Your Starting Position; Situation Analysis; Identifying Strengths and Weaknesses; Analysing Your Situation in 3-D; Measuring Market Share
- Chapter 9: Focusing On What You Do BestDescribing What You Do; Staying in Business; Earmarking Resources; Chapter 10: Figuring Out Financials; Understanding a Profit and Loss Account; Interpreting the Balance Sheet; Growing Up; Examining the Cash-flow Statement; Evaluating Financial Ratios; Understanding Break-even; Chapter 11: Forecasting and Budgeting; Constructing a Financial Forecast; Exploring Alternatives; Making a Budget; Part IV: Looking to the Future; Chapter 12: Preparing for Change; Defining the Dimensions of Change; Anticipating Change; Assessing the Effects of Change
- Chapter 13: Thinking StrategicallyMaking Strategy Make a Difference; Applying Off-the-Shelf Strategies; Checking Out Strategic Alternatives; The Marketing Mix; Coming Up with Your Own Strategy; Chapter 14: Managing More than One Product; Facing the Product/Service Life Cycle; Finding Ways to Grow; Managing Your Product Portfolio; Extending Your E-Penetration; Buying Out Competitors; Part V: A Planner's Toolkit; Chapter 15: Planning in Turbulent Economic Times; Cycles and the Multiplier Effect; Preparing for the Worst; Preparing for the Upturn; Chapter 16: Making Your Business Plan Work
- Shaping Your Company
